Assessed TunnelBear’s pricing structures and compared with competitors on desktop.Researched further on mobile – where he found TunnelBear.Has been asked to find VPN service for her work – cost not an issue.Looking for VPN for safer internet surfing.Mapping a typical customer’s journey is critical to modern firms as it allows them to improve a customer’s experience when dealing with the company, from discover through to post-sale engagement (Lemon & Verhoef, 2016). CyberGhost boasts a decent presence on every major social media platform which is definitely a contributing factor to their success. TunnelBears lack of an Instagram page is concerning considering it is the current fastest growing social media platform with over 1 billion monthly users (Southern, 2018).īenchmarking TunnelBear’s social media presence with that of the industry leader, CyberGhost, it is clear that they are lacking. TunnelBear are fairly active on social media with a Facebook and Twitter profile posting regularly and replying to customers ‘’within a few hours’’. In comparison, OpenVPN’s slogan ‘’Your private path to access network resources and services securely’’. TunnelBear’s slogan is ‘’Really really simple privacy apps’’, this is keeping in touch with their simple and easy-to-use and welcoming philosophy. Whereas OpenVPN market themselves as far more technical. TunnelBear seems far friendlier, easier to use and welcoming. TunnelBear also conducts a lot of post-sale communication with their customers in order to build a positive relationship.Ĭomparing TunnelBear’s homepage to that of a close competitor ( OpenVPN), it is clear to see the differences in how the two companies market themselves. It does this by offering a free trial version before customer pay the membership fees. The website role is service-oriented with a huge focus on building a relationship with the customer. The use of these artistic and friendly graphics is attractive to both younger and older customer segments as well as those not familiar with online services, widening their customer yield. Market Segment: Male and female ages 18 – 55. TunnelBear is one of the many companies taking advantage of this demand by offering a relatively cheap and easy-to-use service, with stylish and intriguing graphics. Virtual private network (VPN) services are becoming more desirable because they ass an extra layer of protection when surfing the web (Nair & Nair, 2016).
With the internet becoming more and more engrained in society, extra precautions must be taken to ensure our online security.
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